In a bold statement that reflects the accelerating shift in global finance, Kraken CEO Dave Ripley said during an appearance on CNBC that “every financial institution is now coming to Bitcoin and crypto.” His comments highlight the growing wave of institutional interest sweeping across the digital asset market.
Ripley pointed to a dramatic transformation in sentiment within traditional finance, where firms that once viewed cryptocurrency with skepticism are now exploring — and in many cases embracing — blockchain technologies and digital currencies like Bitcoin.
From major banks to asset managers and payment giants, institutional players are increasingly building crypto-focused products, investing in infrastructure, or offering crypto exposure to clients.
“This is no longer fringe,” Ripley emphasized, adding that Bitcoin is rapidly evolving into a mainstream financial instrument, not just an alternative asset. He credited this shift to the maturing regulatory environment, rising demand from younger investors, and Bitcoin’s growing reputation as a hedge against inflation and macroeconomic uncertainty.
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Kraken, one of the world’s leading cryptocurrency exchanges, has long advocated for wider adoption and regulatory clarity. Ripley’s remarks align with recent developments in the space, including the approval of Bitcoin ETFs, crypto integration in major fintech platforms, and increasing pressure on financial institutions to meet rising client demand for digital assets.
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