Saudi Arabia Explores Plan to Keep Cristiano Ronaldo as Al Nassr Owner

Saudi Arabian football officials are reportedly working on a strategy to keep Cristiano Ronaldo tied to the country even after his playing days, amid concerns that his departure could trigger a sharp drop in global attention.

According to respected football journalist JacobsBen, discussions are underway about expanding Ronaldo’s role at Al Nassr beyond the pitch. The current plan being explored would see the Portuguese superstar increase the 15 per cent equity stake he already holds in the club, potentially transitioning into a long-term ownership or executive role.

Since Ronaldo’s arrival in Saudi Arabia, Al Nassr and the Saudi Pro League have experienced an unprecedented surge in international visibility. Match viewership, social media engagement, sponsorship deals, and global media coverage have all risen dramatically, largely driven by Ronaldo’s global brand and massive fan base.

Saudi officials are reportedly keen to avoid a scenario where that momentum fades once Ronaldo eventually leaves the league as an active player. By retaining him as a club owner or stakeholder, they believe his continued association could help sustain international interest, commercial growth, and credibility for the league’s long-term ambitions.

Ronaldo’s influence in Saudi football extends far beyond goals and trophies. His presence has helped attract other high-profile players, raised broadcasting value, and positioned the Saudi Pro League as a serious emerging force in global football. Allowing that influence to disappear entirely could undermine years of investment and strategic planning.

While no final decision has been announced, the move reflects Saudi Arabia’s broader vision of using star power not just for short-term impact, but for lasting structural growth in football. If implemented, it would mark a rare transition of a modern football icon into a strategic ownership role while still actively shaping the sport’s global narrative.