Reality TV star and disc jockey Tolanibaj has sparked conversations online after sharing her candid opinion about the music industry. According to her, artistes must recognize when their music no longer connects with their audience and know when it is time to move on.
In her statement, Tolanibaj emphasized that holding on to an outdated sound can damage an artiste’s brand, suggesting that musicians should consider alternative ventures, such as business, once their creativity stops resonating with fans.
She explained that the music industry is highly dynamic, and artists who fail to evolve risk losing relevance. Instead of forcing outdated sounds on listeners, she advised that they gracefully bow out and redirect their energy into entrepreneurship or other profitable ventures.
Tolanibaj, who rose to fame after her stint on Big Brother Naija, has since carved a niche for herself as a DJ, media personality, and entrepreneur. Her latest remarks add to the ongoing debate about sustainability in the Nigerian music industry.
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