Tokyo-based Metaplanet Inc. has once again made headlines in the cryptocurrency world, bolstering its Bitcoin holdings with the acquisition of an additional 1,111 BTC.
The latest purchase, disclosed in a June 23 regulatory filing, brings the company’s total Bitcoin reserves to a staggering 11,111 BTC. Valued at approximately 17.26 billion yen—or around $108 million USD—this move underscores Metaplanet’s intensified commitment to a Bitcoin-first treasury strategy.

The acquisition was made at an average price of 15.54 million yen per Bitcoin, translating to roughly $97,000 per coin. This aggressive purchase comes hot on the heels of the company surpassing its initial 2025 target of 10,000 BTC—two years ahead of schedule. Clearly, Metaplanet is not just ahead of the curve, it’s redrawing it.
Originally rolled out as the “21 Million Plan”—a tribute to Bitcoin’s maximum supply—Metaplanet’s strategy has undergone a major evolution.

In June 2025, the firm revised its goals sharply upward. It now aims to accumulate 30,000 BTC by the end of 2025, 100,000 by the end of 2026, and an ambitious 210,000 BTC, equivalent to 1% of all Bitcoin that will ever exist, by the close of 2027.
Behind this aggressive Bitcoin strategy is CEO Simon Gerovich, who has consistently positioned Bitcoin as the company’s core strategic asset. Gerovich envisions Metaplanet as a uniquely positioned, tax-advantaged investment vehicle for Japanese investors seeking exposure to Bitcoin—without directly holding the asset themselves.

This latest buy also reflects in Metaplanet’s proprietary performance metric, dubbed “BTC Yield”—a ratio designed to track Bitcoin holdings relative to fully diluted shares. The company reported a remarkable 107.9% BTC Yield quarter-to-date as of June 23, up from 95.6% in Q1. The metric is a critical indicator for investors, measuring the accretive value of Bitcoin accumulation even as the company expands its equity base.
Metaplanet has been funding its Bitcoin acquisitions primarily through convertible bonds and stock warrants. Coinciding with the latest Bitcoin purchase announcement, the firm also disclosed a fresh 558.7 million yen allotment to EVO FUND via newly issued stock acquisition rights—demonstrating a multi-pronged strategy to finance its crypto ambitions.

While comparisons to U.S.-based MicroStrategy are inevitable, Metaplanet’s trajectory is carving its own path. In fact, it has already outpaced the American firm in terms of stock performance. Over the past year, Metaplanet shares have skyrocketed by more than 1,600%, a meteoric rise that has captured global investor attention.
However, such rapid gains don’t come without risks. Investors are now paying a substantial premium for Metaplanet shares, which trade at an implied Bitcoin price ranging between ¥93 million and ¥118 million ($596,000 to $759,000 per BTC).

This valuation—far above Bitcoin’s current market price—suggests that investors are betting heavily on Metaplanet’s long-term vision and execution.
As it continues down this ambitious path, Metaplanet is not only reshaping its own future, but also setting a precedent for how public companies can leverage Bitcoin as a strategic reserve asset. Whether this bold move proves prescient or precarious, one thing is clear: Metaplanet is all in on Bitcoin.
Discover more from Scoop Hub
Subscribe to get the latest posts sent to your email.