Japanese investment powerhouse Metaplanet has deepened its commitment to Bitcoin, purchasing an additional 1,004 BTC and bringing its total holdings to 7,800 BTC. The move, disclosed in a regulatory filing on May 19, marks a significant milestone in the firm’s ongoing strategy to strengthen its Bitcoin reserves.
Valued at approximately $104 million, the latest acquisition was made at an average price of $97,182 per Bitcoin. This brings Metaplanet’s total Bitcoin investment to around $712.5 million, positioning the company among the leading institutional holders of the digital asset.

The timing of the purchase coincides with a major upswing in the crypto market. Bitcoin’s price recently crossed the $100,000 mark, fueled in part by renewed optimism over trade talks between the United States and China.
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Based on current market conditions, Metaplanet is sitting on an unrealized profit of roughly $77.4 million, according to its latest online disclosure.

The announcement of the acquisition triggered a surge in Metaplanet’s stock price, which jumped 12% on the Tokyo Stock Exchange. The company’s market capitalization also climbed, reaching ¥365.12 billion (approximately $2.34 billion), according to data from Yahoo Finance.
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Metaplanet CEO Simon Gerovich has previously outlined an ambitious goal: to accumulate 10,000 BTC by the end of 2025. With the latest purchase, the firm has achieved 78% of that target — a clear signal of its long-term bullish stance on Bitcoin as a strategic asset.

The move also reflects a growing trend among global companies adopting Bitcoin as a treasury reserve, viewing it as a hedge against macroeconomic volatility and fiat currency risk. As institutional interest continues to rise, Metaplanet’s aggressive Bitcoin strategy places it at the forefront of Asia’s corporate crypto adoption.
With the digital asset landscape evolving rapidly, Metaplanet’s bold positioning could serve as a blueprint for other firms exploring Bitcoin as part of their financial playbook.
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