Metaplanet, Japan’s leading corporate Bitcoin holder, is making waves in the crypto and financial world with a bold, aggressive accumulation strategy that’s paying off—big time.
In an April 14 post on X, Metaplanet CEO Simon Gerovich revealed that the Tokyo-listed company now holds 4,525 BTC, worth approximately $386.3 million at current prices. The firm’s average cost per Bitcoin stands at around $85,366, and its year-to-date BTC Yield has surged to an impressive 108.3% in 2025.
Metaplanet uses a unique performance metric called BTC Yield to track the effectiveness of its treasury strategy. Unlike traditional return metrics, BTC Yield measures the growth of Bitcoin holdings relative to the company’s fully diluted share count, offering a deeper insight into how efficiently the company is building long-term value for shareholders.
After a staggering 309.8% surge in Q4 2024 and a 95.6% rise in Q1 2025, the latest figure confirms that Metaplanet’s approach is not only bold—it’s working.
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The company’s latest Bitcoin purchase involved 319 BTC acquired for roughly ¥3.78 billion ($26.3 million) at an average price of ¥11.85 million (~$82,549) per coin. Earlier this month, it also bought 160 BTC for $13.4 million, showing no signs of slowing down.
Metaplanet has made its ambitions crystal clear: Target: 10,000 BTC by the end of 2025 and Long-term goal: 21,000 BTC by 2026.
To fuel this growth, the company is raising capital through a mix of equity and debt instruments. These include zero-coupon bonds and stock acquisition rights, primarily supported by EVO FUND.
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Under its ongoing “210 Million Plan,” Metaplanet has issued 21 million shares across five tranches since January. Most recently, it exercised 8.6 million and 4.2 million shares under its 14th and 17th series of stock rights, raising more than ¥35 billion, which accounts for about 42% of the total planned issuance.
Additionally, the company has redeemed several bond tranches early, including the full repayment of its 9th Series Bonds, originally due in September 2025. The ¥2 billion early redemption was funded using proceeds from EVO FUND’s exercise of the 13th to 17th stock rights series.
Last month, Metaplanet also announced plans to raise another ¥2 billion ($13.3 million) through its 10th Series of Ordinary Bonds issued on March 31.
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According to data from Bitcoin Treasuries, Metaplanet is now the largest corporate holder of Bitcoin in Asia. Globally, it still trails behind U.S.-based MicroStrategy (referred to as “Strategy” in some reports), which holds a massive 528,185 BTC, currently valued at around $44.5 billion.
However, MicroStrategy recently warned investors that it may have to sell part of its holdings if it fails to raise additional capital—something that could affect its long-term position in the BTC leaderboard.
Metaplanet’s BTC strategy is not just aggressive—it’s calculated. By combining smart fundraising, strategic buys, and a unique performance metric in BTC Yield, the company is setting a new standard for how publicly traded firms can approach Bitcoin accumulation.
While critics warn of volatility and overexposure, the numbers so far suggest Metaplanet is playing the long game—and playing it well. If it hits its 2026 goal of 21,000 BTC, this Japanese powerhouse could redefine what corporate Bitcoin treasuries look like in the future.
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